Mindshare's leader of business planning Sheila Byfield says: "Change drivers like Sir Richard Branson and Sir Martin Sorrell never stop looking for opportunities, whether times are good or bad.
"This group has different attitudes to other senior executives. They influence the future shape of our business worlds and are incredibly important to the future director of business brands."
i know lots of wannabee ricky and marty's, people who talk the talk, who nod their heads sagely, when the conversation turns to innovation etc. but there are only a few who deliver. or are there? now i am thinking about it, doesn't every indi high street retailer that shuffles his or her window around every couple of weeks, reorganising the shelves, dusting off the stock, know something of innovation? trouble is lots of the big guys haven't done some of the work down at the roots of their luscious trees. some of their staff are not so innovative, not so hungry as ricky and marty. trouble with blogs they have a mind of their own. had no idea where this riff was going when i started. so i am wondering what is innovation really? isn't it customer contact, right up close and personal, really interested in the other guys story. i am really not sure that if i met ricky and marty at a party they'd be interested in the least in my story, thinking they may only be interested in their own. now i don't know what to think. cos yes i think they'll shape the future, but what future will they shape? will i be part of it, or will it be a future for ricky and marty look a likes? anyone care to comment?
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