Brand Suicide

Take a historic, globally known, luxury brand, add a Starbucks placed next door to its staff entrance, and see what you get? Add in some Knightsbridge ladies who drop school children early in the morning (before the great store openeth) and nip in for a cafe fix and you have brand suicide. Many tribes or trades are not great when crowded next to you, retail is no better or worse than most, but if you want to know what horrific crimes Mohammed Al F and his fellows are guilty of then just drink latte at about 8.30am opposite Harrods Door 3. As they say, "Enjoy!"