Recession Proof

Here are a few predictions - and as one that predicted the possibility of the next Great Depression 3 years ago in an empassioned email sent to Andrew Morris - i feel i can.

Consumer exhibitions will do well and will stand their ground, based as they are on a stable special interest, they will have to be creative to keep people in as exhibitors and really should be lobbying Berr for support or at least government focus - in fact there are significant opportunities to increase share by pushing hobbies and pastimes as a great way to relax on a budget. Trade exhibitions will gain audience as people seek to keep in touch and to network for new jobs and for the inside track on competitors. Exhibitors may be difficult to woo and new arguments and packages will be necessary to keep them in, again government needs to be lobbied - however with higher visitor numbers it will be easier to justify the expenditure if new cheaper modes of build can be found.

Depression will rise and this will be something that the events industry will have to counter as depression means people lack motivation and the will to go out. Events are linked to having fun and there will be a lot of fun police around in 2009.