Survival

In a drought even the smallest drop of water is welcomed. The plants that can adapt to droughts like cactii can hold on to a and live from these. But in a sustained drought only the hardiest do survive. Hardy work within the paradox of caring and sharing, huddling together, whilst being tough beyond average. So we have got to both reserve funds, increase low revenue drip funds to allow a trickle of revenues through as well as supporting the group but be prepared to outrun the fittest. That's quite a lot to expect from us, many will not be able to do these tricks and swivels. Many will be trampled under foot so those that think that's a possibility may have to get out of the way go back to college, move abroad and have a career reversal. Where are you in the herd? Dig deep and see what sort of animal you are, find your place in the herd irrepective of job title or pride. If you are better up front get there, be forceful, if you are better as a cheerleader do it, if you are better under the bonnet so do it, fix something. There is water, it may be deeper or it may be in a different place to usual. Look 3 years out and see what will the world need then and build for that time. Start finding emergency funds, get rid of all unnecessry spending, get your herd in shape and brace yourself for survival over the next 2 years and for growth in 2011.