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Saturday, 17 January 2009
What's Her Excuse?
I was in a large department store in London. I overheard some training in the makeup department. The only scrap i really heard was the senior person saying to the junior about a woman who had not bought something, 'and so what was the excuse she gave you for not buying it...' let that sink in for a moment...think about what the customer relationship feels like to that senior assistant, the client is possibly a liar or somehow dishonest in her dealings - customers don't have to give excuses not to buy something - 'what reasons did she give?' 'what do you think she really thought about the products?' How funny this recession is going to be in the war against the customer, the customer having to make up more and more excuses for not turning up for shopping duties. My, my there's going to be a fall out.
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